Upgrade to Pro — share decks privately, control downloads, hide ads and more …

From Idea to $5000 a Month in 5 Months

Avatar for Josh Pigford Josh Pigford
April 14, 2014
Business
381
46k

From Idea to $5000 a Month in 5 Months

My MicroConf 2014 talk on growing Baremetrics.

https://baremetrics.io
https://demo.baremetrics.io
Avatar for Josh Pigford

Josh Pigford

April 14, 2014
Tweet

More Decks by Josh Pigford

See All by Josh Pigford
Baremetrics State of the Metric: Austin 2016
Avatar for Josh Pigford shpigford
4
3.9k
4 Signs Your Business is Dying
Avatar for Josh Pigford shpigford
184
22k
Products: Ship ‘em & Kill ‘em Fast & Frequently
Avatar for Josh Pigford shpigford
29
3.8k

Other Decks in Business

See All in Business
LW_brochure_business
Avatar for linc-well lincwellhr
1
59k
SlackでDMを使わない方が いい理由を説明してみた
Avatar for WalkerSumida walkersumida
1
1.1k
クリフトンストレングスを用いたチームビルディングワークショップ
Avatar for HEART QUAKE Inc chibanba1982
PRO
1
240
7 Best Ways to Reach HP Printer Support Number (USA 2025) 📞 +1-888-503-6380
Avatar for Mick charlesmick
0
280
6 Fast and Easy ways to contact Quickbooks Desktop Support
Avatar for nalix91224 nalix91224
0
150
坂ノ途中 会社紹介資料 /Introduction
Avatar for 坂ノ途中 ontheslope
0
360
VISASQ: ABOUT US
Avatar for VISASQ eikohashiba
15
510k
5年勤めた印刷屋から ITエンジニアに転職した話
Avatar for Masahiro Uegaki ichigats
0
190
{{ Fix~it~Fast }} How to ReSolve QuickBooks Enterprise Errors via Phone?
Avatar for likox likoxe
0
120
LW_brochure_engineer
Avatar for linc-well lincwellhr
0
34k
株式会社ボスコ・テクノロジーズ 採用ピッチ資料
Avatar for ボスコ・テクノロジーズ採用担当 boscotechrecruit
0
590
略歴 (2025年6月27日)
Avatar for Tetsuya Sogo tsogo817421
2
360

Featured

See All Featured
Reflections from 52 weeks, 52 projects
Avatar for Jefferson Lam jeffersonlam
351
21k
For a Future-Friendly Web
Avatar for Brad Frost brad_frost
179
9.8k
The Language of Interfaces
Avatar for Des Traynor destraynor
158
25k
Building a Scalable Design System with Sketch
Avatar for Laura Van Doore lauravandoore
462
33k
Fantastic passwords and where to find them - at NoRuKo
Avatar for Phil Nash philnash
51
3.3k
Visualization
Avatar for Eitan Lees eitanlees
146
16k
Learning to Love Humans: Emotional Interface Design
Avatar for Aarron Walter aarron
273
40k
Making the Leap to Tech Lead
Avatar for Ryan Cromwell cromwellryan
134
9.4k
The Art of Delivering Value - GDevCon NA Keynote
Avatar for David Neal reverentgeek
15
1.6k
A Tale of Four Properties
Avatar for Chris Coyier chriscoyier
160
23k
Git: the NoSQL Database
Avatar for Brandon Keepers bkeepers
PRO
430
65k
Automating Front-end Workflow
Avatar for Addy Osmani addyosmani
1370
200k

Transcript

  1. From Idea to $5000 a Month in 5 Months What

    I learned building baremetrics.io

  2. Josh Pigford @Shpigford

  3. baremetrics.io

  4. demo.baremetrics.io

  5. Brief History

  6. IDEA October 14

  7. LAUNCHED November 14

  8. Month 1 TIMELINE $0

  9. Month 2 TIMELINE $1000 + 21

  10. Month 3 TIMELINE $1650 + 30

  11. Month 4 TIMELINE $3200 + 64

  12. Month 5 TIMELINE $5300 + 94

  13. Month 6 TIMELINE $8300 + 125

  14. IN 1 YEAR SILICON VALLEY CRYSTAL BALL $4,100,000 + 65,000

  15. 5 Takeaways

  16. Build what you need, not what you think others need

  17. You have a problem. Chances are you’re not a unicorn.

  18. Worst case: You solved your own problem.

  19. Charge from day one

  20. All those product validation tips?

  21. Bogus.

  22. There is only one type of validation.

  23. Money.

  24. Charging money shouldn’t be scary.

  25. Saving someone time or money or creating value?

  26. Charge for it.

  27. Think it’s not ready? Chances are, it is.

  28. Stop trying to attain the perfect product

  29. “If you are not embarrassed by the first version of

    your product, you’ve launched too late.” Reid Hoffman, LinkedIn

  30. First version of Baremetrics? • Half the metrics • Forced

    stats in to calendar months • No deep-diving in to data • Updated once per day

  31. First $2,000 of MRR came from that

  32. Bought time to learn the intricacies of the problem I

    was solving

  33. 2 months after launch: Rebuilt from scratch Result: Doubled MRR

  34. Ship fast Ship frequently

  35. 8 days of design & development

  36. Spread across 30 days of juggling clients, 2 other SaaS

    products and international travel for 10 days

  37. Ship it fast: you have no excuse.

  38. After you ship it fast, keep shipping it fast

  39. Shoot for small pieces of larger features

  40. Price for the customers you want

  41. $9 customer is an entirely different customer than $99

  42. Focus on customers that aren’t price conscious

  43. General Rule If the businesses you target don’t charge much

    money, don’t expect to make much money from them.

  44. 1. Build what you need 2. Charge from day one

    3. Stop trying to attain perfection 4. Ship fast & frequently 5. Price for customers you want

  45. Josh Pigford @Shpigford [email protected]

  46. shpig.me/ideato5k